Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping services are turning to server-side tracking as a means to improve their data collection processes. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can lead to greater accuracy and more dependable data
Pixel monitoring makes use of a piece of code to register conversions on your web site. It's very easy to set up and less susceptible to ad blockers.
1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other platforms is less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys across channels.
Additionally, this kind of tracking allows companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be challenging for pixel-based tracking. This versatility gives online marketers much more ownership over the data they send, and makes it easier to follow numerous information regulations. It's additionally a whole lot much less at risk to fraud, as it's harder for illegal stars to adjust the system by changing the postback URL.
2. Better control over data.
Server-side tracking permits services to gather and enhance data before sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed advertising and marketing choices.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and incorrect results. Server-side monitoring makes it possible for companies to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This kind of tracking additionally enables companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side tracking enables businesses to adjust information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms performance marketing software significantly change just how they take care of cookies. For instance, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Making use of server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your site.
Additionally, server-side monitoring allows you to catch individual data straight by yourself web servers. This gets rid of dependence on 3rd parties, which can be susceptible to breaches and privacy violations.
A server-side radar is a set of guidelines that tells your internet site's web server what events to tape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small item of code on your webpage to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser constraints. This implies that information collected by the website/app is first sent out to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it minimizes the scope of information management and provides companies much more control over transmission, making it usually more trustworthy. Consequently, it's much less vulnerable to data obstacles caused by things like a busted link or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more precise information and helps make sure conformity with privacy policies such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and advertisement blockers.